Native Mac app · Free for one app

App Store keyword research, without the enterprise price.

Track where your app ranks in every country, find keywords worth targeting, scan competitors and check your metadata in a fast native Mac app. Pro is $69.99 a year.

macOS 26 or later · No account needed · Your workspace stays on your Mac

ASOcelot keyword table with App Store positions, period change, popularity, difficulty and the apps ranking for each keyword
Free plan
$0
1 app and 25 keywords, no time limit
Pro per year
$69.99
or $2.99 a week, or $200 once
Competitor scan
200
App Store searches per scan
AI assistants
32
MCP tools for Claude, Cursor and Codex

Honest pricing

Pro features at an indie developer’s price.

ASO tools are usually priced for agencies. ASOcelot runs on your Mac and talks to Apple directly, so there is no server bill to pass on to you. You get rank tracking, competitor scans and metadata checks for less than the other Mac apps charge.

  • A real free plan: keep tracking one app and 25 keywords for as long as you like.
  • Pay by the week: $2.99 a week for Pro around a release, renewing weekly until you cancel.
  • Or buy it once: lifetime access for $200, no subscription.
Compare ASO tool prices in detail →
Yearly price for one indie developer USD
ASOcelot Pro
$69.99
ASO Studio
$89
Astro
$108
Sonar Indie
$290
ASO.dev Indie
$348
AppTweak Essential
$949

Lowest yearly price listed for each product’s individual plan, as published on the vendors’ websites on November 9, 2026. Plans differ in features and limits, and prices can change. Sources and details.

Everything in one workspace

From keyword idea to a better App Store listing.

Every number in ASOcelot comes from a real, dated check. You always see which country, which source and when.

See where you rank, in every country.

Track App Store search positions by storefront and keep a full history of every check. The keyword table puts position, change, popularity, difficulty and the apps ranking above you side by side.

  • App Store search positions for iPhone and iPad; Mac apps via Apple’s Search API
  • Period change, tags, notes and CSV export
  • Scheduled refresh in the background with Pro
Rank history chart for the keyword habit tracker with release markers
Find keywords screen with App Store suggestions, popularity, difficulty and the app's rank for each idea

Find keywords worth fighting for.

Get ideas from App Store autocomplete, your competitors’ listings, on-device Apple Intelligence and, with Pro, Apple Ads. Check popularity, difficulty and your current position before a phrase earns a place in your keyword field.

  • Check up to 25 phrases at a time
  • Popularity from your own Apple Ads account (Pro)
  • Track the shortlist with one click

See which searches your competitors rank for.

With Pro, a search positions scan checks up to 200 App Store searches built from a competitor’s listing, autocomplete and Apple Ads terms. It runs in the background and shows their position next to yours, so the gaps are obvious.

  • Their rank, your rank, popularity and difficulty
  • Resume a scan any time, results are kept
  • Track missing keywords straight from the scan
Competitor search positions scan showing the competitor's position, your position, popularity and difficulty for each search
App Store text draft with name, subtitle and a keyword field within the 100-byte budget

Ship metadata that uses every byte.

Draft your name, subtitle and keyword field against the real App Store limits. ASOcelot flags repeated words and shows which target phrases you cover. With Pro, compare the draft with App Store Connect and apply it after you confirm the changes.

  • 30-character name and subtitle, 100-byte keywords
  • See every change before anything is sent
  • Never submits a version for review on its own

Compare markets side by side

See your visibility in several countries at once, copy keywords between markets and translate them on device with Apple Translation.

Markets snapshot comparing keyword visibility across countries

Know what each release changed Pro

Release reports compare positions after your latest update with the previous release in the same market.

Release report comparing version 2.4 with version 2.3

New way to do ASO

Ask your AI assistant about your rankings.

ASOcelot includes a local MCP server with 32 tools. Claude, Cursor or Codex can read your keywords, run live App Store research and prepare a weekly ASO report. Live searches work even while the app is closed.

Set up the ASO MCP server →
Automation settings with MCP reads and changes enabled

Local first

Your research stays on your Mac.

No account, no ASOcelot server

Your workspace, history and drafts live in a local file. Back it up, restore it or export CSV whenever you like.

Your own Apple keys

Apple Ads and App Store Connect keys stay in the macOS Keychain. Requests go straight from your Mac to Apple.

Analytics only if you agree

Anonymous usage statistics are off until you turn them on, and never include keywords, apps or credentials.

Plans

Start free. Upgrade when it pays off.

Free

$0

for as long as you like

  • 1 tracked app, 25 keyword records
  • Public App Store research and keyword ideas
  • Manual rank refresh and full history
  • MCP reads for AI assistants

Lifetime

$200 once

all Pro features, no subscription

  • Everything in Pro
  • One payment through the App Store
  • Available in Settings → Purchases

Need Pro only around a release? Weekly is $2.99.

Prices in US dollars. The App Store shows the price for your country. Subscriptions renew automatically until cancelled in your Apple Account settings.

FAQ

Questions, answered.

Something else? Contact support.

Is ASOcelot free?

Yes. The free plan tracks one app and up to 25 keyword records across its countries, and includes public App Store research and MCP reads. Pro removes the limits and adds scheduled refresh, Apple Ads popularity, competitor scans, release reports and App Store Connect updates.

How much does ASOcelot Pro cost?

Pro is $69.99 a year or $2.99 a week. A one-time lifetime purchase is $200. Prices are in US dollars; the App Store shows the local price for your country.

How is ASOcelot different from Astro?

Both are native Mac apps for App Store keyword research. ASOcelot costs $69.99 a year against Astro’s $108, and also has a free plan, a $2.99 weekly plan and a $200 lifetime purchase. ASOcelot needs macOS 26, while Astro runs on macOS 14 and later. Read the full comparison.

Where does keyword popularity come from?

With Pro, popularity comes from Apple Ads when you connect your own Apple Ads account. ASOcelot does not invent popularity: a phrase without published data stays marked as unavailable. Positions and difficulty work without Apple Ads.

Do I need an App Store Connect or Apple Ads account?

No. Public App Store research, rank checks and keyword ideas work without any account. Apple Ads and App Store Connect are optional connections that use your own API keys, stored in the macOS Keychain.

Does ASOcelot support Google Play?

No. ASOcelot focuses on the Apple App Store: iPhone, iPad and Mac apps.

What are the system requirements?

ASOcelot requires macOS 26 or later and runs natively on Apple silicon and Intel Macs.

Is there a free trial?

There is no trial, because there is a permanent free plan. If you only need Pro around a release, the weekly plan costs $2.99.

Climb App Store search, one keyword at a time.

Download ASOcelot and track your first keywords in a few minutes. Free for one app.